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Saturday, September 27 • 10:21 - 10:40
"Greek independent media and the antifascist movement"

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Background: As social and political movements around the world attempt to deal with complex challenges, social media plays a key role in movement-building, organising events and campaigns, and communicating movement messages. This research focuses on the role of social media in facilitating the restructuring and growth of the antifascist movement in Athens following the 2010 protests in Syntagma Square. As Makrygianni and Tsavdaroglou (2011) note Greek urban space has played a significant role in shaping protest during and after the junta, with the Exarcheia neighbourhood being a central base for activist organising. After Syntagma, activists moved from Exarcheia into neighbourhoods throughout Athens, establishing communities which form the basis of antifascist organising and which remain connected through both commercial and independent social media platforms.


Objective: This paper aims to demonstrate the complexity of links between social media and offline communities, including the ways in which each are mutually constitutive, and to provide a deep and nuanced analysis of how a particular community uses social media. Using the Greek case study, it addresses broader questions about the limitations and affordances of different social media platforms in building social movements (see also Gerbaudo, 2012; Juris, 2012; AUTHOR). 

Methods:  This work uses a grounded mixed-methods approach to investigate the ways in which the particular histories and geographies of Athens affect activists' use of social media, and the ways in which activists are reshaping networking technologies in order to build systems which are more supportive of activist interests (as opposed to the interests of corporations or governments). The research combines quantitative analysis of Twitter accounts associated with the Athens antifascist movement; analysis of issue-oriented hyperlink networks of independent media platforms such as the Indymedia forums and neighbourhood anti-fascist blogs (see also Bennett & Segerberg, 2013; Marres & Rogers, 2005); and 34 in-depth semi-structured interviews with activists, carried out in April and May 2013. The combination of quantitative and qualitative methods allows us to avoid some of the biases present in social movement research which focuses purely on online data (see Tufekci, 2014). 

Results: This research highlights the interrelationship between social media and the physical configuration of protest, demonstrating how supposedly 'placeless' media is built on, and supports, physical communities of resistance. For example, activists’ decisions to use particular social media platforms are strongly influenced by the offline communities which they are a part of, while these platforms also serve a vital role in sustaining and mobilising those communities. This research also shows some of the tensions involved in activists’ choices to eschew the use of commercial social media platforms, including the risk of growing insularity within movements. More generally, this work provides important lessons about the ways in which activists are responding to the crises caused by neoliberalism and building new possibilities for community solidarity.

Conclusions: The combination of quantitative and qualitative analysis allows us to build a nuanced picture of social media use in a particular activist community, demonstrating the value of this research method. It also highlights important trends frequently overlooked in related research, such as strategic non-use or covert use of social media.



Bennett, W. L., & Segerberg, A. (2013). The Logic of Connective Action: Digital media and the personalization of contentious politics. New York, NY: Cambridge University Press.

Gerbaudo, P. (2012). Tweets and the streets: Social media and contemporary activism. London: Pluto Press.

Juris, J. S. (2012). Reflections on #Occupy Everywhere: Social media, public space, and emerging logics of aggregation. American Ethnologist, 39(2), 259–279. doi:10.1111/j.1548-1425.2012.01362.x

Makrygianni, V., & Tsavdaroglou, H. (2011). Urban planning and revolt: a spatial analysis of the December 2008 uprising in Athens. In A. Vradis & D. Dalakoglou (Eds.), Revolt and crisis in Greece: between a present yet to pass and a future still to come (pp. 29 – 57). Oakland, Baltimore, Edinburgh, London & Athens: AK Press and Occupied London.

Marres, N., & Rogers, R. (2005). Recipe for tracing the fate of issues and their publics on the web. In B. Latour & P. Weibel (Eds.), Making Things Public: Atmospheres of Democracy (pp. 922–935). Cambridge, MA: MIT Press.

Tufekci, Z. (2014). Big Questions for Social Media Big Data: Representativeness, Validity and Other Methodological Pitfalls. In ICWSM  ’14: Proceedings of the 8th International AAAI Conference on Weblogs and Social Media. Ann Arbor, MI. http://arxiv.org/ftp/arxiv/papers/1403/1403.7400.pdf



Sky Croeser

Curtin University

Tim Highfield

Queensland University of Technology

Saturday September 27, 2014 10:21 - 10:40
TRS 1-003 Ted Rogers School of Management

Attendees (2)