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Saturday, September 27 • 10:20 - 11:40
Session 1C: Networked Influence in Social Media

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The advent of social media has introduced new challenges to the study of social influence, including the ability for people to interact anonymously and asynchronously. People now have access to a wide range of online communication and information: tools that can make it easier to spread their ideas and try to influence others independent of time and space. Yet networked individuals use the internet, mobile devices, and multiple social networks to get information at their fingertips and act on it, empowering their claims to expertise. Thus, in a networked society, it can be more challenging to convince others that your way is the right way when online participants have access to online resources (information or other people) that may offer alternative points of view.

This panel will feature five papers from the special issue of the American Behavioral Scientist journal on “Networked Influence in Social Media” edited by Anatoliy Gruzd and Barry Wellman (http://abs.sagepub.com/content/58/10.toc) and will discuss online social influence in its diversity: who is exercising influence, how it is done, how to measure influence, what its consequences are, and how online and offline influences intertwine in different contexts. The central thesis of the panel is that social influence has become networked influence. Influence is networked in two ways: by occurring in social networks and by propagating through online communication networks.

  • Dubois, E., & Gaffney, D. (2014). The Multiple Facets of Influence Identifying Political Influentials and Opinion Leaders on Twitter. American Behavioral Scientist58(10), 1260–1277. doi:10.1177/0002764214527088
  • Xu, W. W., Sang, Y., Blasiola, S., & Park, H. W. (2014). Predicting Opinion Leaders in Twitter Activism Networks The Case of the Wisconsin Recall Election. American Behavioral Scientist,58(10), 1278–1293. doi:10.1177/0002764214527091
  • Blom, R., Carpenter, S., Bowe, B. J., & Lange, R. (2014). Frequent Contributors Within U.S. Newspaper Comment Forums An Examination of Their Civility and Information Value. American Behavioral Scientist, 58(10), 1314–1328. doi:10.1177/0002764214527094
  • Kwon, K. H., Stefanone, M. A., & Barnett, G. A. (2014). Social Network Influence on Online Behavioral Choices Exploring Group Formation on Social Network Sites. American Behavioral Scientist, 58(10), 1345–1360. doi:10.1177/0002764214527092
  • Goggins, S., & Petakovic, E. (2014). Connecting Theory to Social Technology Platforms A Framework for Measuring Influence in Context. American Behavioral Scientist, 58(10), 1376–1392. doi:10.1177/0002764214527093


Moderators
avatar for Anatoliy Gruzd

Anatoliy Gruzd

Associate Professor, Ryerson University
I am an Associate Professor at the Ted Rogers School of Management at Ryerson University (Canada) | Director of the Social Media Lab. I am also a co-editor of a new, multidisciplinary journal on Big Data and Societypublished by Sage. My research initiatives explore how the advent of social media and the growing availability of user-generated big data are changing the ways in which people communicate... Read More →
avatar for Barry Wellman

Barry Wellman

Co-Director, NetLab Network
I'm involved in studying Networked Individualism-how Torontonians incorporate digital media into their everyday social networks; and Networked Work and Research-how coworkers collaborate in multiple teams, often far-flung. I've co-authored the double-award winner Networked: The... Read More →

Speakers
avatar for Robin Blom

Robin Blom

Assistant Professor of Journalism, Ball State University
Robin Blom is an assistant professor of journalism at Ball State University where he teaches news reporting, business journalism, media theory, and media law courses. He earned degrees from the Hogeschool van Utrecht, The Netherlands (B.A., 2004), Point Park University (M.A., 200... Read More →
avatar for Elizabeth Dubois

Elizabeth Dubois

DPhil (PhD) candidate, Oxford Internet Institute
University of Oxford, United Kingdom
avatar for K. Hazel Kwon

K. Hazel Kwon

Assistant Professor, Arizona State University
WX

Weiai Xu

University at Buffalo, The State University of New York
I am a PhD candidate in the field of Communication and Technology.


Saturday September 27, 2014 10:20 - 11:40
TRS 1-149 Ted Rogers School of Management

Attendees (22)