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Saturday, September 27 • 14:15 - 15:35
Session 2A: Marketing (1)

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"Toward a Cross-Platform Brand Storytelling Model."
Alanna Mager and Frauke Zeller

"Users, not customers! On unintended consequences of Social Media-based attempts to 'customer integration' by commercial enterprises."
Frank Kleemann

"Dimensions of social business: A systematic literature review and social business cycle."
Zeshan Jaffari and Ravi Vatrapu

"Representations of Stem Cell Clinics on Twitter."
Kalina Kamenova, Amir Reshef and Timothy Caulfield


Alfred Hermida

University of British Columbia
Author of #TellEveryone: Why We Share and Why It Matters, out Oct 14 (DoubleDay Canada). Award-winning online news pioneer @BBCNews, digital media scholar & journalism professor @UBCJournalism

avatar for Timothy Caulfield

Timothy Caulfield

Canada Research Chair - Health; Professor, Faculty of Law and the School of Public Health at the University of Alberta
Timothy Caulfield is a Canada Research Chair in Health Law and Policy and a Professor in the Faculty of Law and the School of Public Health at the University of Alberta. He has been the Research Director of the Health Law Institute at the University of Alberta since 1993. Over the past several years he has been involved in a variety of interdisciplinary research endeavours that have allowed him to publish over 300 articles and book chapters. He is a Fellow of the Trudeau Foundation and the Principal Investigator for a number of large interdisciplinary projects that explore the ethical, legal and health policy issues associated with a range of topics, including stem cell research, genetics, patient safety, the prevention of chronic disease, obesity policy, the commercialization of research, complementary and alternative medicine and access to health care. Professor Caulfield is and has been involved with a number of national and international policy and research ethics committees, including: Canadian Biotechnology Advisory Committee; Genome... Read More →
avatar for Zeshan Jaffari

Zeshan Jaffari


Kalina Kamenova

PhD, Research Associate, Health Law Institute, University of Alberta

Frank Kleemann

Professor of Sociology, University of Duisburg-Essen

Alanna Mager

Ryerson University
avatar for Ravi Vatrapu

Ravi Vatrapu

Director & Professor, Centre for Business Data Analytics, Copenhagen Business School
avatar for Frauke Zeller

Frauke Zeller

Associate Professor, Ryerson University
I am the co-creator of hitchBOT!

Saturday September 27, 2014 14:15 - 15:35
TRS 1-003 Ted Rogers School of Management

Attendees (11)